2.1B+
push notifications sent through MessageFlow every month
99.95%+
infrastructure
uptime
300+
experts supporting your mobile push campaigns
Helping 140,000 brands turn communication into business results
Use mobile push notifications to stay connected with users even when they are not actively using your application. Remind them about products, unfinished actions and important updates, then take them directly to the right place. Drive more repeat visits and purchases while increasing customer lifetime value.
Reconnect with users you have already acquired without paying for their attention every time you want to reach them. Use push notification service to drive sales, activation and engagement throughout the customer lifecycle.
Result
Get more value from your existing audience and reduce your reliance on paid reach.
Put your most important launches, content and events front and center with short, engaging messages. Use rich push, images and tailored content to give users a clear reason to reopen your application.
Result
Increase user activity and drive more frequent application sessions.
Combine broad mobile push campaigns with precise targeting based on interests, behavior and customer journey. Remind users about abandoned carts, notify them about price drops, and recommend offers based on previous activity.
Result
Reduce irrelevant messages and recover more conversions.
Give customers more reasons to return to your application. Recommend products, share new offers and loyalty program benefits, and surface what is most relevant to them at that moment.
Result
Strengthen retention, encourage repeat purchases and increase LTV.
Reach users when there is a clear reason to act – when a product comes back in stock, a promotion starts or a customer leaves a journey unfinished. With deep linking, take them in one tap directly to a product, cart, payment flow or relevant screen in the application.
Result
Increase the likelihood that each message leads to action.
Use push notifications as a cost-efficient channel for marketing, operational and transactional communication. Send updates about payments, deliveries, bookings or status changes, while reserving more expensive channels for the moments when they are needed.
Result
Manage communication costs more efficiently across the entire customer lifecycle
Talk to the MessageFlow team to see how mobile push notifications can help you
re-engage users, encourage repeat purchases and reduce your reliance on paid reach.
Give users more reasons to return without relying on more expensive channels for every interaction. MessageFlow combines marketer-friendly tools with scalable infrastructure, traffic control and the security standards required by large organizations.
Switching providers does not have to mean a complex migration. With MessageFlow, you can use the move as an opportunity to start fresh: clean up your data, build an active token base and create consistent customer profiles with our SDK.
Focus on quality. Integrate our SDK and require users to update the application. Tokens refresh automatically when the application is launched, giving you a 100% active token base.
Send each token to MessageFlow directly from the application together with the user’s email address or phone number. This allows the system to match the token to the right user and connect it to their cross-channel profile.
Maintain a strong CTR and avoid wasting budget. After each send, quickly identify and remove inactive tokens, for example from applications that have been uninstalled. Pay only for active application users.
Using a custom-built system? Our straightforward, fully documented REST API makes integration simple. Your IT team gets ready-to-use methods and events, so you can integrate mobile push in hour.
Reach application users at the moments when they are most likely to act. Use personalization, rich push, segmentation and deep linking to surface relevant offers, encourage repeat purchases and take users directly to the right place in the application.
Use mobile push as your first point of contact with application users, then bring in SMS, email, RCS, WhatsApp and Viber when you need broader reach, richer formats or continued interaction. Keep costs under control, make better use of each channel and build more consistent communication journeys.
Start with mobile push, then use SMS when a user does not respond or when you need an additional touchpoint. With SMS Booster, you can automatically send an SMS to users who did not engage with an earlier push notification.
Example
Send a push notification about a parcel pickup deadline, then automatically follow up with SMS for users who do not respond.
Result
Reduce the number of paid SMS messages and use them only when they add value.
Use email to promote your application, offers and loyalty program, then use mobile push to stay connected with users who already engage with the application.
Example
Take recipients directly from an email to an offer available in the application.
Result
Drive more traffic to your application and strengthen your owned communication channel.
Use RCS to showcase products and offers in a rich, interactive format, then use mobile push to re-engage users and take them directly into your application.
Example
Showcase an offer in an RCS carousel, then send a push notification that takes users straight to the promotion.
Result
Turn interest into the next step in the purchase journey.
Use mobile push for timely reminders that bring users back to your application, then use WhatsApp to continue the conversation and support the purchase decision.
Example
Remind a customer about an abandoned cart via push, then help them make a decision through a personalized WhatsApp conversation.
Result
Increase your chances of recovering the conversion.
Use Viber to promote your application and encourage users to move into your owned channel, then use mobile push to keep engaging those who already use the application.
Example
Promote your application on Viber, then use mobile push to give users new reasons to return.
Result
Strengthen your owned communication channel in markets where Viber has a strong presence.
We will review your current communication and identify the areas with the greatest potential for improvement – from audience quality and segmentation to personalization, automation, traffic management, cross-channel integration and cost efficiency.
Push notifications are messages sent directly to a user’s mobile device, where they appear on the lock screen or in the notification center. The application does not need to be open, and the user does not need to have an active session. This gives brands a fast way to share important updates, remind users about an offer or prompt them to take action.
With MessageFlow, you can also send Rich Push notifications featuring large images, emojis and, on iOS, even animations, helping your messages stand out in the notification feed.
Push notifications in a mobile application require the user’s permission, typically granted after the application is installed. Once permission is given, notifications can be delivered through the native services provided by Android and iOS.
Messages can include text, images and links that take users directly to a specific screen or destination within the application.
Mobile push supports both marketing and operational communication. Brands can use it to promote offers, new products and events, as well as to send alerts, reminders and real-time status updates.
This makes push notifications a versatile way to keep users engaged and improve the overall application experience.
The main differences are reach, format and technical requirements. Push notifications require an installed application and the user’s permission, but they support richer content, personalization and direct navigation to specific screens within the application.
SMS does not require an application or internet connection, but offers more limited content options and is typically more expensive. In practice, the two channels often work best together.
Yes. Push notifications are natively supported on both Android and iOS. While the two operating systems differ in how notifications are handled and displayed, brands can manage communication across both ecosystems from a single platform.
The three most common types are:
Using each type for the right purpose helps maintain a healthy balance between commercial messaging and genuinely useful communication.
Well-designed push notifications give users relevant reasons to return to the application. With effective personalization and timing, mobile push can encourage more frequent visits, strengthen engagement and help build regular usage habits.
Yes. Push notifications can shorten the path to conversion by taking users directly to a specific offer, form, product or feature within the application. This makes them effective for supporting goals such as purchases, registrations and user reactivation.
Push notifications can be personalized using customer data, user behavior, interaction history and journey stage. This allows brands to deliver more relevant messages and tailor communication to each user’s context.
Measure mobile push performance using metrics such as delivery rate, opens, clicks and conversions within the application.
With automatic UTM tagging, you can also track campaign conversions and revenue directly in Google Analytics, making push a fully measurable performance channel. Monitoring these results over time helps you optimize content, timing and audience targeting.